|
• Plan your site and take time to think about the
best way to present your image and goods.
• Think about prospective customers and how they
would expect to see your range.
• Make sure your company name is easily recognised
and located in a prominent position.
• Let your customers and prospective buyers know
you are going to be at the Show.
• Be enthusiastic about your participation in
the Show and quote the Show dates and your site position
at every opportunity.
• Have a staff briefing each day covering points
relative to your presentation objectives.
• Ensure your site is always manned and your
staff are approachable, friendly, and keen to help.
• Create a ‘Frequently Asked Questions’
sheet for staff to ensure continuity of response.
• Make sure your service or products are presented
clean, well labeled and correctly priced.
• For people who buy or show interest, have your
contact details printed and available to take away.
• When selling goods, consider having another
offer printed to include with the purchase, to encourage
repeat potential business.
• If you have pamphlets as part of your display,
arrange for a backup supply so you can meet demand and
maximise every opportunity.
• Have a book to list names and contact details
for potential customer follow-up after the Show.
• Make your site interactive in some way to get
feedback and reaction from visitors.
• Consider if you can include giveaways or competitions
to increase interest and future sales.
• Consider having a sheet for feedback or comments
and encourage visitors to tell you what they liked about
your stand and what else they would like another time.
• Keep your stand tidy, safe and inviting, so
those visiting may be retained as future customers.
• Try to keep things simple and record the key
points after each day, as this will help refine and
improve your stand for future events.
|
