Michael Cheney Talks Traffic
- Interview With A Traffic Expert
Michael Cheney, one of the most-respected names in Internet
marketing, has been online since 1995 and is the man behind
the 6-Figure launches of AdSense Videos and 11 Days To
List Profits. He has unveiled a new videos product - "Michael's
Traffic Videos" which covers everything to
do with traffic and comes with 100,000 instant ad credits
and a tailored Fast-Track To Traffic Action Plan.
We managed to grab some time with him recently and quiz
him on his favorite topic - traffic.
You'll get a lot out of this interview including a killer
40-page E-book on traffic that Michael has written to
help you avoid the Top 20 Traffic Disasters!
So let's get started.
Q. Firstly Michael, thank you for joining
us today in your busy schedule.
A. Hey no problem. Good to be here.
Q. We all know that traffic is important
but could you just explain a bit about traffic for the
beginners out there?
A. Sure. Traffic is the lifeblood of
any business online. Without it you just die. We all know
that. But what a lot of us don't realize is that just
like everything else on the Internet traffic changes very
quickly. That is, the methods of getting traffic are changing
all the time and that's where people get caught out.
Q. What do you mean by "caught out"?
A. Well people fall into the trap of
thinking that just because they know one or two traffic
generation methods that they are some sort of traffic
master. In reality just because you know how to start
a pay per click campaign or a little bit about search
engines doesn't make you anywhere near a traffic expert.
I'm trying to spread the word that there is a massive
array of traffic tactics that most people aren't even
aware of, let alone using or mastering.
Q. Can you give us some examples?
A. Sure. Offline for example. You might
immediately think that getting traffic is a purely online
activity but the truth of the matter is that there are
lots of things you can be doing offline to get people
into your website. And it's usually these sorts of areas
that are being under-utilized and therefore there is less
competition for that traffic as well.
Q. So by offline you mean advertising
offline?
A. Not necessarily. That is one method,
yes, but I'm thinking of more creative ways to get people
into your website. It all comes down to the fact that
having asked people on my list it came as no surprise
that most people want to know about free rather than paid
traffic sources. I've had to become an expert in free
ways of getting traffic in my time online.
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Q. What do you mean - I thought you
were running a successful online business with lots of
cash flow?
A. I am. But it's not always been this
way. When I first started out in 1995 I had nothing. No
money to play with. Just my own initiative and imagination.
Q. So are you saying you're against paying
for traffic online?
A. No. No I'm not saying that at all.
What I'm saying is that, especially when you first start
out, you always want to focus on the free methods. You
get the traffic in for free, make some sales and then
you can reinvest some of that money into paid methods
of getting traffic. This speeds up the process.
Q. So what particular offline methods
are you referring to - can you give us some examples?
A. There's one tactic I used that costs
nothing to implement, is relatively quick and ended up
getting me thousands and thousands of targeted visitors
into my websites. When I've shared this tactic with other
marketers at seminars they've started laughing and slapping
their foreheads when they saw how easy it was. They were
also embarrassed that they had failed to use this tactic.
It was quite amusing.
Q. So are you going to tell us what this
method is?
A. No! (laughs) It's in my course! I
truly believe in rewarding those people that are most
eager to learn so instead of giving away all my traffic
tactics in interviews like this I've put some of them
in an E-Book I've written. It is free though if people
want to get it.
Q. So how can people get hold of it?
A. It's called "How To Avoid The Top
20 Traffic Disasters" and you can get it by going to Michael's
Traffic Videos - you'll see it mentioned
on that page.
Q. What's in it?
A. Well I really wanted to raise the
bar on a free E-Book so I spent a lot of time creating
it. It's 40 pages long and stuffed with juicy content
on what NOT to do when it comes to traffic. As far as
I'm concerned too many people out there tell you what
you should do but not what you shouldn't do. That's where
this E-Book comes in.
Q. Okay. I think we're about done is
there anything else you want to tell everyone?
A. Just that if they are serious about
getting more traffic into their website they need to goto
Michael's
Traffic Videos and get that free E-Book.
Q. Cool. Well thanks for your time Michael
and speak to you soon.
A. My pleasure. Speak soon.
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